Sponsored by the AAPAPublic Relations Committee, the annual Communications Awards Program has recognized excellence in port communications since 1966. For its 54th Annual Communications Awards Program, AAPA-member ports were invited to submit entries in one of three categories, based on the port's public relations resources: Category 1 ports have an annual public relations, advertising and marketing budget of up to $300,000 (including related salaries); Category 2 ports have an annual public relations, advertising and marketing budget of between $300,000 and $800,000 (including related salaries); and Category 3 ports have an annual public relations, advertising and marketing budget (including related salaries) of more than $800,000.
There are a total of 14 entry classifications, ranging from advertisements to video presentations, and magazines to social media sites.
Entries for the 2020 competition,which were due by Monday, June 15, 2020, were judged by an independent panel of experienced communications professionals on: situation analysis and research; identification of audience, goals, objectives, strategies and tactics; quality/clarity of content and style; skillful use of copy, photography, design, layout and graphics; and evaluation methods used to determine communication's success.
To assist applicants in assembling award-winning entries, all of the winning submissions into previous years' competitions are linked below.
To view the press release announcing the 2020 winners, click here. To view a PDF of the slide show used in the 2018 Communications Awards Program Entry Preparation Webinar, click here. To view the 2018 Communications Awards Program Winning Entries Webinar, hosted by AAPA on Oct. 19, 2018, click here.
Click on the links below to view winning submissions from 2000 to present. (Note: the competition was not held in 2009)