Sponsored by the AAPAPublic Relations Committee, the annual Communications Awards Program has recognized excellence in port communications since 1966. For its 52nd Annual Communications Awards Program, AAPA-member ports were invited to submit entries in one of three categories, based on the port's public relations resources: Category 1 ports have an annual public relations, advertising and marketing budget of up to $300,000 (including related salaries); Category 2 ports have an annual public relations, advertising and marketing budget of between $300,000 and $800,000 (including related salaries); and Category 3 ports have an annual public relations, advertising and marketing budget (including related salaries) of more than $800,000.
There are a total of 15 entry classifications, ranging from advertisements to video presentations, and magazines to social media sites.
Entries,which were due by May 1 this year, are judged by an independent panel of experienced communications professionals on: situation analysis and research; identification of audience, goals, objectives, strategies and tactics; quality/clarity of content and style; skillful use of copy, photography, design, layout and graphics; and evaluation methods used to determine communication's success.
All 82 of the 2018 winning entries into this year's competition will soon be linked below, together with winning entries from prior years.
To view the press release announcing this year's winners, click here. To view a PDF of the slide show used in the 2018 Communications Awards Program Entry Preparation Webinar, click here. To view the 2018 Communications Awards Program Winning Entries Webinar, hosted by AAPA on Oct. 19, 2018, click here.
Click on the links below to view winning submissions from 2000 to present. (Note: the competition was not held in 2009)