Port of Halifax Cruise Growth Strategy & Shore Power Technology
The objective of the project was to develop and implement strategic business initiatives to address the
potential negative impact of new environmental regulations on regional cruise growth in Halifax and
the Atlantic Canada region. The goal was to retain and grow the cruise business at the Port of
Halifax. This report outlines the business strategies implemented, including the evaluation of marine
shore power technology, to mitigate the impact of the proposed regulations.
The project report provides an overview of the Port of Halifax's approach to the new environmental
regulations, as well as strategic initiatives with industry stakeholders and government. The primary
focus of the project is to outline the feasibility assessment for marine shore power technology
solutions and provide a recommendation regarding installation of a system at the port of Halifax. A
key initiative included a best practice mission to three ports with shore power systems for cruise
ships to meet with port and cruise line representatives to understand the overall benefits of each
system. The mission provided an opportunity to assess the different shore power designs and
operational models and identify key findings from each of the ports and cruise lines. The report
provides an overall recommendation on the appropriate system for the Port of Halifax.