2012 Public Relations/Government Relations Workshop
February 28, 2012 Houston, TX
Professional communicators understand the power of perception, particularly as it relates to their key audiences being able to differentiate myth from reality. Without the right communications, a port's progress may be impeded or even blocked by misperception or misunderstanding. This workshop will offer presentations, discussions and sharing of "best practices" on how port communicators and community relations personnel can most effectively articulate the value of port property development, investments in transportation infrastructure and programs geared to attract business, create jobs, improve the environment, increase trade and help ensure the success of port projects. They will also address how port authorities must communicate to government agencies and lawmakers at all levels the benefits ports provide in order to secure maximum funding and favorable policy decisions.
This seminar is a PPM® Requirement.
02/28/2012 Welcome and Opening Remarks
Lisa Ashley, Director, Corporate Communications, Port of Houston Authority
Kurt Nagle, President and CEO, American Association of Port Authorities
02/28/2012 Opening Address: The Changing Face of Urban America & Implications for Community Outreach