While most ports and related organizations have developed public and government relations programs to reach out to their key constituents, some programs are more robust and strategic than others. Communications effectiveness can be directly linked to a proactive plan that first considers how specific audiences may perceive the organization’s messages and activities, then follows through to evaluate the outcomes and adjust the plan as needed. In this workshop, participants heard from a host of public and government relations experts to get some great advice on everything from developing key messages and interviewing for television, to communicating with community activists and government leaders, then evaluating the outcomes. The workshop culminated with a half-day broadcast media interview training session, including development of key messages prior to going on camera. One or more members of the audience were invited to come on stage to give a digitally-recorded TV interview on a controversial topic at their port, then listen as the trainer and the audience reviewed the recorded interview and provided constructive feedback for the interviewee.
This seminar is a PPM® Requirement.
06/24/2014 Welcome and Opening Remarks
Angus Armstrong, Harbour Master and Chief of Security, Toronto Port Authority
Kurt Nagle, President and CEO, American Association of Port Authorities
06/24/2014 Tips on Developing Effective Public Relations & Public Affairs Issues Awareness Plans
Mary Beth Long, Senior Communications and Marketing Specialist, American Association of Port Authorities
Larissa Fenn, Manager, Public Relations & Communications, Hamilton Port Authority, Hamilton, ON, Canada
Kevin McCann, Partner, National Public Relations, Halifax, NS, Canada
06/24/2014 Strengthening Your Public Affairs Outreach Efforts