Sponsored by the AAPA Public Relations Committee, the annual Communications Awards Program has recognized excellence in port communications since 1966. AAPA-member ports are invited to submit entries in one of three categories, based on the port's public relations resources: Category 1 ports have an annual public relations and marketing budget of up to $300,000 (including related salaries); Category 2 ports have an annual public relations and marketing budget of between $300,000 and $800,000 (including related salaries); and Category 3 ports have an annual public relations and marketing budget (including related salaries) of more than $800,000.
There are a total of 15 entry classifications, ranging from advertisements to video presentations, and magazines to social media sites.
Entries are judged by an independent panel of experienced communications professionals on: situation analysis and research; identification of audience, goals, objectives, strategies and tactics; quality/clarity of content and style; skillful use of copy, photography, design, layout and graphics; and evaluation methods used to determine communication's success.
Click on the links below to view winning submissions from 2000 to present. (Note: the competition was not held in 2009)