AAPA to Simulate a Seaport Crisis & a Land-Use Development Controversy at its Galveston Seminar
Port Association Workshops Will Test Abilities Of PR , Marketing & Business Development Pros To Communicate Under Pressure
(May 10, 2005) — The American Association of Port
Authorities (AAPA), the organization representing public ports
throughout the Western Hemisphere, will test the abilities of
communications, marketing and business development professionals to
think strategically and communicate under pressure at its Public
Relations and Maritime Economic Development seminar, to be held at
the San Luis Resort, June 7-10, in Galveston, Texas.
In a seaport industry seminar replete with
topics ranging from economic development turf wars to avoiding
environmental sand traps, AAPA’s Joint Public Relations &
Maritime Economic Development Seminar will feature two highly
interactive sessions for participants both in and outside of the
maritime industry. “Crisis
at the Port of River City” (Tuesday, June 7, 1-5 p.m.)
and “Where Do You Draw Your Line? Waterfront Land-Use
Development Decision” (Wednesday, June 8, 9 a.m.-1:30pm)
are geared to help communications and economic development
professionals alike test their critical thinking skills and acquire
a new perspective on working proactively with allies, activist
groups and the media.
In a tabletop workshop, “Crisis at the Port
of River City” will feature a series of unfolding emergency
communications challenges at the fictional town of River City.
Participants will be bombarded with new information every few
minutes over the course of the 2 ½-hour drill.
Afterward, they will have time “debrief” in order to
assess their performance and complete an after-action review of what
they would have done differently under actual conditions.
The following day, a tabletop workshop titled,
“Where Do You Draw Your Line? Waterfront Land-Use Development
Decision,” will feature a meeting of the fictional Port of Sim
City Board of Commissioners. The
five-member board of both elected and appointed officials will
entertain a staff proposal to develop a hotly-contested waterfront
property into a new container terminal.
Workshop participants will be assigned membership into
various citizen groups, ranging from a longshore labor union and a
civil liberties organization, to a wildlife conservation society and
an environmental advocacy alliance.
Once assigned, participants will attempt to create
partnerships and synergies with other groups having similar
interests in the hope of persuading the board of commissioners to
approve their preferred plans for property development.
“Our participants’ hearts will be racing
and their minds will be working in overdrive to effectively deal
with the pressures being thrown at them in these two nail-biting
, AAPA president and CEO. “These two workshops will set the stage
for the rest of this provocative seminar, which will conclude late
Friday morning, although participants can take either of the
workshops separately from the rest of the seminar if they prefer.”
For more information on AAPA’s Public Relations and Maritime
Economic Development seminar, click on /Programs/PastList.cfm?navItemNumber=760.
In an effort to reach out to the larger communications and business
development community, members of the Public Relations Society of
America, International Association of Business Communicators, the
Propeller Club of the United States and the Gulf Ports Association
of the Americas will receive AAPA’s “Member” rate for