25 Ports Earn Awards in AAPA's 2017 Communications Competition
Port of Long Beach, Port of Stockton and Port of Green Bay to receive Overall Excellence trophies for submitting top-scoring entries
The American Association of Port Authorities (AAPA) - the unified and recognized voice of seaports in the Americas - will recognize 25 seaports for exemplary communications projects and programs at its annual convention and awards luncheon this fall. Winning entrants in AAPA’s 51st annual Communications Awards Program will be recognized at an Oct. 4 awards luncheon in conjunction with AAPA’s 106th Annual Convention and Expo in Long Beach, Calif., which runs Oct. 1-4.
The recipients of the 2017 Overall Award of Communications Excellence trophies - the top awards in AAPA's Communications Awards Program - are Southern California’s Port of Long Beach (Category 3); Northern California’s Port of Stockton (Category 2); and the Great Lakes’ Port of Green Bay in Wisconsin (Category 1). Each of the three categories of ports is based on the size of the port's public relations/advertising/marketing budget.
“When port authorities communicate strategically with their many audiences, including their communities, business leaders and policymakers, they’re better able to show their tremendous value as drivers of economic development, environmental enhancement and job creation,” said Kurt Nagle, AAPA’s president and CEO. “This competition helps our member ports by rewarding effective communications and highlighting best practices and lessons learned.”
The 2017 AAPA Communications Awards Program, which had a May 1 deadline for entries, utilized 29 professional public relations practitioners from the Washington, D.C. area who cumulatively spent nearly 120 hours over two weeks judging the 15 classifications of entries, ranging from advertisements and periodicals to videos and websites.
Based on the number of points awarded each entry by the judges, three of the 93 entries earned an Overall Award of Communications Excellence trophy, while 18 entries earned an Award of Excellence, 41 entries scored an Award of Distinction, and 22 entries netted an Award of Merit.
To see all 81 of the winning submissions in the 2017 AAPA Communications Awards Program, click here.
About AAPA Founded in 1912, AAPA today represents 140 of the leading seaport authorities in the United States, Canada, Latin America and the Caribbean and more than 250 sustaining and associate members, firms and individuals with an interest in seaports. According to IHS Inc. - World Trade Service, combined international sea trade moving through Western Hemisphere ports in 2015 totaled 3.45 billion metric tons in volume and US$3.36 trillion in value. Of that total, ports in Central and South America handled 1.69 billion metric tons of cargo valued at US$1.15 trillion, while North American ports handled 1.76 billion metric tons of goods, valued at US$2.21 trillion. To meet the growing demand for trade, the AAPA and its members are committed to keeping seaports navigable, secure and sustainable. For more information, visit www.aapa-ports.org. On Twitter: http://twitter.com/AAPA_Seaports