Nimrod Simeon
PortMiami

Seaports and Social Media

This PPM capstone “Seaports and Social Media” is a comprehensive research and analysis of social media policy, the explosive growth during the COVID-19 pandemic, and the coming storm of AI. The paper is designed to focus on analyzing the social media policy and social media activities during and after the COVID-19 pandemic at PortMiami, Port Authority New York and New Jersey, Duluth Seaway Port Authority, and Port of Seattle. Also, the results of a social media survey, based on four metrics: 1) social media policy and AI, 2) social media platforms – preference, 3) frequency of creating new posts, and 4) frequency of tracking social media activities, help to illustrate the bigger picture of the management of social media platforms by the seaport community. The findings of this paper can be used to formulate recommendations to port professionals about social media policy and AI and on how to strategically leverage and maximize the usage of social media platforms with a focus on economic, social, and environmental impact by targeting workforce development and job creation, cargo development, cruise, and community interest and engagement.