2013 Public Relations/Government Relations Workshop
February 21, 2013 Los Angeles, CA
While most port communications are advocacy, news, educational or issues management in nature, when crises arise, communications may become hurried, harried and stressed. This workshop will explore the various types of crisis responses—ranging from natural and manmade disasters to ethical dilemmas and reputation management—and showcase innovative ideas and “best practices” from both within and outside the seaport industry. The second half-day of the workshop will be an interactive, facilitator-guided program in which participants will separate into seven unique crisis scenario groups to explore messaging for their particular crisis. During the second half of the morning, each group will give a 10-minute presentation in the form of a mock press conference to communicate their organization’s crisis response and to answer any questions from the audience.
This seminar is a PPM® Requirement.
02/21/2013 Welcome and Opening Remarks
Kurt Nagle, President and CEO, American Association of Port Authorities
Arley Baker, Senior Director, Communications, Port of Los Angeles
Paula Small, Manager, Public Relations, Saint John Port Authority (Canada), Chair, AAPA Public Relations Committee
02/21/2013 Keynote Address: A Simple Sailor's Perspective of How to Master Disaster