Public Relations Workshop

March 1, 2018
Mobile, AL

AAPA’s 2018 Public Relations Seminar combined lecture, interactive discussion and instructor-led exercises to cover topics vital to maritime industry communications professionals. Topics focused on developing effective messages, increasing community and stakeholder engagement and employing successful communications tools and techniques.

03/01/2018
Welcome and Opening Remarks

Speakers:

• Mary Beth Long, Chief External Affairs Officer, AAPA
• Judith Adams, Chair, AAPA Public Relations Committee, Vice President, Marketing
  Alabama State Port Authority

03/01/2018
Messaging for Port and Brand Awareness

Moderator:

• Betty Ann White, Manager, Government Affairs and Public Relations, Port of Pascagoula, MS

Speakers:

• Andria Muñiz-Amador, Director, Public Affairs, Marketing and Communications, PortMiami
• Sau Bridgewater, Manager Public Relations & Communication, Curacao Ports Authority
• Debra Calhoun, Senior Vice President, Waterways Council, Inc., Washington, D.C

03/01/2018
Strategic Messaging Exercise

Moderator:

• Judith Adams, Marketing Vice President, Alabama State Port Authority, Mobile, AL

Instructors:

• Kristi Tucker, Director-Communications, Airbus Americas, Inc., Mobile, AL
• Scott Posey, Director-Communications, AM/NS Calvert, Calvert, AL

03/01/2018
Encouraging Stakeholder Engagement and "Buy-In"

Moderator:

• Carol A. Scott, APR, Fellow PRSA, Senior Counselor, Harris, DeVille & Associates, Inc., Corpus Christi, TX

Speakers:

• Joe Harris, Senior Director, Media Relations, Virginia Port Authority, Norfolk, VA
• Arley Baker, Senior Director, Communications, Port of Los Angeles, CA
• Adele Yorde, Public Relations Director, Duluth Seaway Port Authority

 

03/01/2018
Effectively Handling a "Crisis of Confidence"

Instructors:

• Scott Rye, Director, Black Flag Communications, Pensacola, FL
• Drexel Gilbert, Speaker/Motivator/Author, DrexelGilbert.com, Mobile, AL

03/02/2018
A Focus on Social Media

Moderator:

• Sabrina J. Alexander, APR, S. Alexander Consulting, Inc., Mobile, AL

Speakers:

• Kimberly Aguillard, Media & Marketing Manager, Mississippi State Port Authority at Gulfport
• Jenna MacDonald, Director of Marketing, Belledune Port Authority, New Brunswick, Canada
• Abbi Russell, Communications Manager, Port of Vancouver USA
  
  

03/02/2018
Stand and Deliver

Instructors:

• Scott Summerfield, Principal, SAE Communications, Pleasanton, CA
• Jake Epker, Ph.D., Mobile, AL