October 28, 2019
Montréal, QC, Canada
A 2-day program combining panel presentations, interactive discussion and instructor-led exercises covering topics vital to maritime industry PR, advertising and carrier/cargo/passenger/real estate marketing professionals.
10/28/2019
Partnering for Awareness, Economic Development and Prosperity
Speaker:
Mathieu Charbonneau, MBA, Executive Director, CargoM, Montréal (QC), Canada
10/28/2019
Case Studies on Corporate Branding
Moderator:
Marie-Chantal Savoy, Vice-President, Strategy and Communications, LOGISTEC Corporation, Montréal (QC), Canada
Panelists:
Monika Cote, Manager of Corporate Communications, Port of Prince Rupert, (BC), Canada
Jade Davis, Vice President, External Affairs, Port of Cleveland (OH)
Jenifer Barsell, Director, Marketing & Communications, Port of San Diego (CA)
Becky Haycox, Marketing & Communications Specialist, Port of Hueneme (CA)
Cam Spencer, Public & Government Relations Manager, Port of Hueneme (CA)
10/28/2019
Engaging Internal Staff to Become Brand Ambassadors
Moderator:
Daniel Pennington, Speaker Training Coach, Pensacola (FL)
Panelists:
Renee Aragon Dolese, Marketing and Communications Director, Port of New Orleans (LA)
Jen Choi, Manager, Graphics & Creative Arts, Port of Long Beach (CA)
10/28/2019
The Art of Storytelling
Speaker:
Daniel Pennington, Speaker Training Coach, Pensacola (FL)
10/28/2019
Using Research to Inform Communications & Marketing Strategies
Moderator:
Ellen Kennedy, Asst. Director, Business Development/Communications, Port Everglades (FL)
Panelists:
Bethany Welch, Senior Comm. Manager & Business Outreach, North Carolina State Ports Authority
Lauren McCormick, Public Affairs Manager, Port Freeport (TX)
Marilyn Sandifur, Spokesperson & Media/PR Specialist, Port of Oakland (CA)
10/28/2019
Measuring Marketing Communications Effectiveness
Moderator:
Alissa Shay, Business Development Manager, Satsop Business Park, Port of Grays Harbor (WA)
Panelists:
Yves Gilson, Director, Marketing and Cruises, Montréal Port Authority (QC), Canada
Rod Koon, Communications Senior Manager, Port of Tacoma (WA)
10/29/2019
Stakeholders, Shareholders and Partners: Communicating Differently With Different Audiences
Speaker/Facilitator:
Marc Gagnier, Executive Vice President, Strategic Planning, Ogilvy Montréal, Montréal (QC), Canada
Shareholder Team Leader: Aaron Ellis, Public Affairs Director, American Association of Port Authorities (VA)
Stakeholder Team Leader: Mélanie Nadeau, Communications Director, Port of Montréal (QC)
Partner Team Leader: Paul Matthews, Deputy Port Director, Plaquemines Port, Harbor and Terminal District (LA)
10/29/2019
Social Media Platforms, Strategies and Best Practices
Focus Group Leader/Speaker:
Robert Morris, Senior Director, Corporate Communications, Georgia Ports Authority
Speaker:
Stephanie Montuya-Morisky, Assistant Director, Communications & Community Relations, Port of Long Beach (CA)
10/29/2019
Social Media and Video: A Love Story
Speaker/Facilitator:
Pablo Stevenson, CEO, ressac, Montréal (QC), Canada
10/28/2019
Pulling It All Together: A Practical Approach to Maximizing Social Media Engagement
Speaker/Facilitator:
Manon Lanthier, Communications Manager, Green Marine, Québec City (QC), Canada
