June 13, 2007
Cape Canaveral, Florida
This seminar is a PPM® Required. Learn how today’s savvy port communications professionals are using research and evaluation, audience segmentation, strategic planning and “new” media to effectively tell their port’s stories. Explore the myriad challenges and issues that port public relations departments now face and how are they are addressing those challenges. Get the scoop on the latest port communications strategies for the 21st century.
06/12/2007
Public Relations Committee Meeting
06/13/2007
Welcome and Opening Remarks
06/13/2007
What’s Down the Road
The speaker will set the stage for port communications issues to come. Topics include goods movement, Panama Canal expansion, Suez Canal, trucking issues, challenges to ports re traffic congestion and freight mobility, what is being done at the federal level, and what is being done to avoid economic gridlock from freight congestion.
06/13/2007
Communicating Your Message Via New and Emerging Technologies
This session will address the latest and coolest in Internet communications to connect with your key audiences and engage them like never before. You’ll learn about some of the most cutting-edge strategies and tools available to improve efficiency, build traffic and drive favorable results to your web site.
06/13/2007
Bringing the Brand to Life
This session will highlight the Canaveral Port Authority’s innovative branding initiative, including clarifying the port’s image and priorities and training employees on how to incorporate the brand into their jobs and their contacts with the public.
06/13/2007
LUNCH PROGRAM
Keynote address on how the Panama Canal Authority (PCA) generated support for the public referendum on the $5.5 billion Panama Canal expansion. This will appeal to members throughout the hemisphere interested in generating support for their referendums.
06/13/2007
Interactive Exercise on Community Relations and Port Development
The exercise will involve a hypothetical port development issue. A panel will role play different port staff and show the internal decisionmaking process as a port responds to community concerns, addresses erroneous information in the media, takes part in a contentious Town Hall meeting and holds a mock press conference. Audience members will participate by assuming the role of the media, concerned local residents, community environmental advocates and/or business interests.
06/14/2007
Greetings From Port Canaveral
06/14/2007
Media Roundtable
Professionals in TV, radio, trade, travel, and print media will discuss how to get coverage and respond to questions about media views and coverage of port development as an economic engine to communities.
06/14/2007
Luncheon Program
Transportation to Disney ship for an early lunch and presentation on integrated cruise travel and tourism communications as it pertains to Disney Cruise Line.
06/14/2007
Communications Challenges for the Cruise Industry
Cruise line and cruise association communications professionals will discuss their unique PR and outreach issues, ranging from mass illnesses, missing passengers, sailing delays and redeployments. These issues are oftentimes exacerbated by passengers using cell phones and emails to communicate their own version of events with friends and family…and sometimes directly with media. Panelists will discuss how they handle these and other issues, including what media they are using to communicate with their customers and the public, and how they partner with their communications counterparts at cruise line home ports and ports-of-call.
06/14/2007
Do You Want To Be A Port Authority? Interactive Port Trivia Game
06/15/2007
Workshop on Community Image & Perception Polling
This workshop will highlight a case study involving community perceptions of the Port of Portland, OR, as well as provide interactive, hands-on training for participants on questionnaire design and survey sampling, based on physical, geographic and psychographic traits of target audiences. It will also provide a deliverable tool in the form of a guidebook for participants to take home.
06/15/2007
Clean Ports Session: Analysis of a Synergistic Environmental Project
Ports of Los Angeles and Long Beach San Pedro Bay Ports Clean Air Action Plan - How to "sell" it to your stakeholders when a) the media doesn't believe you...or doesn't care, b) The community is suspicious and c) Customers are skeptical. Learn about the newest and most ambitious clean air program from a communications point of view!
