When Halifax Port Authority (HPA) re-launched its main web property, www.portofhalifax.ca, the single greatest change was the introduction of the Port Operations Centre (POC). The POC has become the HPA’s central tool for communicating with the port community. Its diverse functionality serve the needs of a far-reaching audience which includes: shipping lines, retailers and other BCO’s, terminal operators, truckers and truck dispatchers, government partners, vessel captains, pilots, tug operators, and the general public.
The POC provides significant benefits to a variety of partners and represents an innovative approach to providing data from numerous sources in one site. In the first 12 months, it received 53,000 visits and broadcast 45,000 alerts and notifications to 726 active subscribers. It has been cost effective and tis tools can be adopted by other ports looking to share information with port stakeholders.