Seaports Magazine Summer 2016: Ports as Good Neighbors
The summer 2016 issue of Seaports magazine focused on how ports can work as partners in and with their local communities. Articles include Ports Strengthen Partnerships Via Community Outreach, The Slippery Slope: Ethical Considerations in Port Business Decisions and a four-part Community Outreach Toolbox that focuses on Educating the Public, Social Media, Community Events and Public Art.
2016 Cargo Optimization Seminar
AAPA’s Cargo Optimization program featured two concurrent tracks addressing both container and non-container issues pertinent to today’s ports. The Community Relations and Port Diversification track illustrated tactics to garner community support by leveraging effective public relations strategies which communicate the intrinsic value of ports to the public.
Seaports Magazine Spring 2015: What's the Face of Your Port?
The winter 2015-2016 issue of Seaports magazine focused on port branding, marketing and stakeholder outreach. Articles include Building a Strong Brand, How Tenants and the Freight Community Bring a Brand to Life and Laying a Foundation for Success, which focused on corporate social responsibility in Latin American ports.
Public Relations Committee
AAPA's Public Relations Committee members develops programs, strategies and activities which enhance and improve public appreciation of what ports do and increase public and stakeholder understanding of ports' contributions to the economy and to the quality of life.
Communications Awards Program
Sponsored by the AAPA Public Relations Committee, the annual Communications Awards Program has recognized excellence in port communications since 1966. There are a total of 15 entry classifications, ranging from advertisements to video presentations, and magazines to social media sites.